lululemon /
Oliver Agency

ROLE
Graphic Design, Digital Production

FOCUS
Campaign Adaptation, E-Commerce Assets, Web & App Production

ABOUT THE PROJECT
A high-volume holiday markdown campaign system adapted across lululemon’s digital ecosystem. The work supported multiple seasonal sale moments, including Early Access, Black Friday, Cyber Monday, Boxing Day, and Year-End Sale.

Working within lululemon’s premium brand system, the focus was on clean execution, consistency, and refined adaptation across web, app, email, paid social, and e-commerce placements.