PRIVÉ ALLIANCE

ROLE
Graphic Design, Production Design

FOCUS
Artist Partnerships, Apparel Graphics, Campaign Content

ABOUT THE PROJECT
A unisex streetwear label shaped by artist partnerships, global fan culture, and limited capsule collections.

With BAEKHYUN of EXO as co-creative director, the brand connected fashion, music, and community through collectible apparel and campaign visuals. My work supported a culture-driven identity across product, social, and digital content.