SAN PELLEGRINO
Rejuvenating the confidence and heritage of an established brand with newly packaged drinks added to its traditional lineup.

Reintroduced the classic drink with sleek, new packaging, offering a healthier alternative while maintaining the brand’s rich history.

The campaign, centered around the #LiveInTheMoment theme, utilized social media challenges and cohesive marketing assets to elevate San Pellegrino’s brand vision and bring the fine dining experience to a casual setting.