SAN PELLEGRINO

ROLE
Conceptual Campaign, Print & Digital Design

FOCUS
Product Launch, Audience Strategy, Campaign Concept

ABOUT THE PROJECT
A conceptual product launch campaign for San Pellegrino’s shift from glass bottles to a new canned format.

The strategy focused on introducing the can to a more casual, lifestyle-driven audience while preserving the brand’s refined identity. Built around Live in the Moment, the campaign used a shift in perspective to connect the product with spontaneity, refreshment, and everyday escape.